Reinventing Yourself as an Entrepreneur at 50-ish
Reinventing yourself as an entrepreneur at 50-ish might sound a bit far-fetched. You might have been a salaried employee all your life with a yearning passion to be an entrepreneur or you could have made a big stuff-up somewhere along the line. You could be thinking that the risk is far too high. And you…
Can creativity be taught?
Confucious’ Creative Thinking Rule in Entrepreneurship AddVentures Business Club is currently in the process of upgrading their 7 Steps to Skyrocket your Creativity Workshop for Entrepreneurs. One of the questions that keeps popping up is: “Am I born with a certain amount of creative talent, or is it a skill that can be taught?” I…
The Disney Creative Strategy to Elevate your Business Adventures
When it comes to creating the elements on your AddVenture Brand Roadmap, it can be hard to get your mind into creative gear if you do not see yourself as a creative genius! Fear not. In the end most of it is in your mind! You are what you think you are! I can hear…
7 Sales Funnel Stages to Explode Entrepreneur Success
You don’t have to be a rocket scientist to know that the number one priority of any entrepreneur is to make sales! The intricacies of the sales process can however become a bit fuzzy and understanding the importance of filling the sales funnel becomes even more important. And yes, knowing the 7 stages of the…
Can my business survive the stories I tell myself?
Creative Mindset’s Value for Entrepreneurs You are what you think you are. This is not news. Our parents told us that since we opened our eyes. All the psychology books tell us this. So why do we keep on telling ourselves stories about what we can and cannot do and believe it? The most pressing…
How to Survive a Sh*t Day as a South African Entrepreneur
I recently had to sell myself to the Professional Speakers Association (PSASA) in the hope of becoming an associate member of this prestigious organisation. When last did you have to put in an all-out effort to impress? As someone who is supposed to be a marketing guru, the pressure becomes insurmountable. You can’t just pull…
Is My Story Worth the Click?
The 101 on Ideation for Entrepreneurs in South Africa In the digital age where everyone is vying for attention, your story must stand out to justify that inviting click. Is it worth it? Absolutely, provided you embed the essence of ideation into your marketing strategy. This process is instrumental in navigating the five P’s of…
Find Your Summit to Climb
Rediscover the Purpose of Your Entrepreneurial Business Adventures Embarking on an entrepreneurial journey in South Africa can be compared to traversing the formidable Drakensberg: it requires resilience, a clearly defined path, and, most vitally, a compelling reason to take each step with enthusiasm and entrepreneurial purpose. That equates to having a clearly defined business purpose…
Success is not final. Failure is not fatal.
The ever-elusive entrepreneurial energy levels. When last did you get that sinking feeling? That feeling where it feels like all of life’s energy that you could have pulled together is leaving your solar plexus. With no bubbles to blow other than in your dreams. Yes, I agree, this might sound over the top but keeping…
How much should I spend on marketing?
The Marketing Budget for Entrepreneurs When it comes to setting up a marketing budget for entrepreneurs, there are a lot of different opinions. Yes, there seem to be a lot of ‘experts’ who want to advise you, but be on the lookout. Very few large privately-owned companies have a formal budget and when it comes…
