50 Shades of Grayer than Gray Advertising

Canva design mistakes by entrepreneurs

How to Avoid Canva Design Mistakes by Entrepreneurs. Is Canva Design Mistakes by Entrepreneurs something to laugh at, or should one do your duty and help the poor souls who are trying to do their own advertising? During the past 30+ years in the advertising and communications world, I have seen some pretty interesting stuff…

Over 50 Entrepreneurship Adventures

Over 50 Entrepreneur Adventures

No Retirement in Sight! “Why is it that as you grow older, life seems to become more boring.” If you are old enough, you will most probably remember the first RAV4 advert that flighted somewhere around 1994. I came across it earlier this week while constructing the next blog article for AddShine. Spoiler alert: life…

My Dad Spoilt Any Chance of My Rags to Riches Story

Flip Rosslee on site In Mantevrede, Vanderbijlpark, working as usual.

…but he remains the number-one inspiration in my Why I do what I do. How many Rags-To-Riches stories have you read? Who does not love the storyline where poor Cinderella becomes the victor of her circumstances and finds success regardless of her situation? This has always been a winning narrative. Thanks to my Dad, this…

Are you going on holiday, with no planned destination?

The basics of Finding you Why Imagine you are climbing into your car. The family’s already waiting for you. Bags are packed. Snacks are ready for munching away. And yes, you have a whole flask of freshly brewed coffee waiting for your first sip. The only question is …. where are you going? You never…

The Journey to Rediscover your Business Adventure Starts Here

Have you ever woken up in the morning … lying in bed …. eyes still closed …. and the first thing you can think of is: “Oh shit, I have screwed up!! Again!!” If you have experienced this feeling before, you are definitely not alone. I have most certainly experienced this ‘oh shit’ moment many…

Trick or Treat? Using NLP in Marketing Your Business

NLP in Marketing

“It’s all in your mind.” “Stop daydreaming.” How many times have you heard these phrases? Mostly with a negative connotation. I have recently revised all my NLP textbooks and guides from my business coaching days and fell in love with the subject of NLP all over again. The benefits of incorporating NLP into your Marketing…

Entrepreneur Depression in South Africa: Speak Up or Sit Down

Entrepreneur Depression in South Africa

Mental Health Issues of Our Entrepreneurs Under the Spotlight When last have you heard the Braaivleis Fire conversation revolving around entrepreneur depression in South Africa? The chances of that happening are probably slimmer than dreaming about your son playing chess instead of rugby! Entrepreneur depression is simply a subject that very few people want to…

Finding your Why in Business

Find your Why in Business Adventures

Step 1 in your Roadmap to Business Adventures Do you know WHY you are in business? Do you have an ‘I want to change the world’ answer, or is your number one focus, like most people, to make money? To pay the bills and to put the kids through school and varsity. The reality is…

You don’t have to be crazy to be an entrepreneur, but it helps!

Crazy entrepreneurs - Christél Rosslee-Venter & Rentia Human

Why the world needs a limited amount of crazy entrepreneurs When last have you been called crazy? My most recent claim to fame came over the weekend, doing Check Point Duty for Ultra Trail Drakensberg at 2432m altitude on Khanti Ridge. “Crazy Women,” was the remark that came from one of the competitors of the…

Saying no when you want to scream YES!

Why target market segmentation is crucial for an entrepreneur. As an entrepreneur, I’ve learned that the journey of growing a business is much like crafting a masterpiece. It requires focus, agility, and sometimes, the hardest lesson of all: the art of saying no. Saying ‘No’ when you can get a sale does not make sense….

Subscribe to our Newsletter to receive your Elevator Pitch Template!