50 Shades of Grayer than Gray Advertising

Canva design mistakes by entrepreneurs

How to Avoid Canva Design Mistakes by Entrepreneurs. Is Canva Design Mistakes by Entrepreneurs something to laugh at, or should one do your duty and help the poor souls who are trying to do their own advertising? During the past 30+ years in the advertising and communications world, I have seen some pretty interesting stuff…

Trick or Treat? Using NLP in Marketing Your Business

NLP in Marketing

“It’s all in your mind.” “Stop daydreaming.” How many times have you heard these phrases? Mostly with a negative connotation. I have recently revised all my NLP textbooks and guides from my business coaching days and fell in love with the subject of NLP all over again. The benefits of incorporating NLP into your Marketing…

Saying no when you want to scream YES!

Why target market segmentation is crucial for an entrepreneur. As an entrepreneur, I’ve learned that the journey of growing a business is much like crafting a masterpiece. It requires focus, agility, and sometimes, the hardest lesson of all: the art of saying no. Saying ‘No’ when you can get a sale does not make sense….

Can creativity be taught?

Confucious’ Creative Thinking Rule in Entrepreneurship AddVentures Business Club is currently in the process of upgrading their 7 Steps to Skyrocket your Creativity Workshop for Entrepreneurs. One of the questions that keeps popping up is: “Am I born with a certain amount of creative talent, or is it a skill that can be taught?” I…

The Disney Creative Strategy to Elevate your Business Adventures

Disney Model creative marketing

When it comes to creating the elements on your AddVenture Brand Roadmap, it can be hard to get your mind into creative gear if you do not see yourself as a creative genius! Fear not. In the end most of it is in your mind! You are what you think you are! I can hear…

7 Sales Funnel Stages to Explode Entrepreneur Success

You don’t have to be a rocket scientist to know that the number one priority of any entrepreneur is to make sales! The intricacies of the sales process can however become a bit fuzzy and understanding the importance of filling the sales funnel becomes even more important. And yes, knowing the 7 stages of the…

Is My Story Worth the Click?

Ideation Workshop for Entrepreneurs in South Africa

The 101 on Ideation for Entrepreneurs in South Africa In the digital age where everyone is vying for attention, your story must stand out to justify that inviting click. Is it worth it? Absolutely, provided you embed the essence of ideation into your marketing strategy. This process is instrumental in navigating the five P’s of…

How much should I spend on marketing?

Marketing budget for entrepreneurs

The Marketing Budget for Entrepreneurs When it comes to setting up a marketing budget for entrepreneurs, there are a lot of different opinions. Yes, there seem to be a lot of ‘experts’ who want to advise you, but be on the lookout. Very few large privately-owned companies have a formal budget and when it comes…

Elevator Pitch for Entrepreneurs

Why should entrepreneurs have an elevator pitch?

the Why, when & How of Elevator Pitches Do you as an entrepreneur have your elevator pitch ready? Having been in the brand-building industry for over three decades you almost expect people to know instinctively why they should have an elevator pitch and best of all, how to write that super important sales tool. Guess…

5 Ways to avoid giving up on your business

  No one is born with all the confidence in the world all the time.  Some days are insanely off the charts awesome and productive, but it is possible to feel just the opposite the very next day. If you’ve been trying to grow your business alone, discouragement can easily knock you off your feet and make you…

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